Lego has been voted the greatest toy of all time, with iconic favourites Monopoly, Action Man and Scalextric following just behind.
For the first time ever, the bosses of Britain’s biggest toy companies have joined forces to cast their votes on the games which they think have shaped the industry and childhoods over the last 50 years.
Toy experts from 100 companies up and down the country took part in the study, which is the first of its kind to ask the opinions of leading firms instead of consumers. Full article
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